Content Vs. Technology: What’s Your Story?

When it comes to storytelling, where are design and technology taking us? “Whatever is next in storytelling, design, and technology, it will always be
about rendering emotional transportation—capturing attention and converting it into intention,” says Hollywood
producer Peter Guber, CEO of Mandalay Entertainment.
“Every story has a call to action.” Guber is one of 14 leaders in the entertainment industry who
will decode the DNA of storytelling, design, and technology at the second annual Envision Symposium in Monterey, California.
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